Marco López is the co-founder of Elemento L2, the Multicultural below the line agency that drives word of mouth and consumer engagement. Marco leads the company’s new client acquisition, the overall strategic direction of the company and elemento’s planning & creative departments.
Elemento’s current client roster includes Coca-Cola, PowerAde, Barcel, Target, NBA, Hornitos, 100 Años and Pucker Vodka.
Marco López led the Hispanic Department at Relay for over four years. During his tenure, Relay grew into a sole department, creating new expertise in Planning & Creative for the first time in the agency. The Hispanic Department at Relay during Marco’s leadership served clients such as Mazola, P&G, and AT&T amongst others.
Marco was also Marketing Director for Tribune’s Hoy Newspaper’s three daily editions (LA, NY and Chicago).
Previous leadership roles included, the launch of his own agency (Matraca Marketing) and as Director of Diversity Marketing for AT&T in San Antonio, overseeing wireless diversity initiatives nationwide.
Marco grew up in San Luis Potosi, Mexico and now lives in Chicago with his family.
When you’re not busy making chemistry for our clients, what do you enjoy doing in your free time?
These days, it’s all about diapers with the twins, high school meetings with my two older boys and of course, date nights with Ana.
What’s on the top of your bucket list?
To work with amazing people – (check!)
What could you eat every single day and never get tired of it?
Una carnita from Tango Sur con un buen vino and double desert: “bang, bang” pie and flan with a cortadito… EVERY DAY!
What is your biggest passion?
Kindness. If there is a choice between doing the right thing and being kind… I choose to be kind.